The heart of JoyBräu sits in the middle of Hamburg, Germany. With our terrific team of sales professionals, creative minds, marketing gurus, beer brewing experts and four-legged support, we steer, live and shape the company a little bit new every day! Our vision and mission is to work together for more Well-Beering around the globe and to create refreshing Joy-Moments. We are looking forward to meeting you!
Your Team JoyBräu
Our delicious and non-alcoholic beers are made in Germany and are true functional wonders! We have not only added proteins to our beers but also vitamins. Besides vitamin C or vitamin B in the beer, you will also find other valuable nutrients that make our beers just so healthy. We at Joybräu wanted to develop functional beers that are a tasty alternative to the existing products. Well-being and well-beering are, of course, in the first place. Try our five varieties and become part of the sports beer community.
Passion for sport and beer Our startup JoyBräu combines our two great passions: sports and beer enjoyment! After all, what better way to reward yourself with a refreshing and healthy beer after a hard day's work? Thanks to the benefits that JoyBräu's functional beers offer, JoyBräu can be enjoyed easily and quickly at any time, and even more so after a sporting session. The world's only vegan protein drink that tastes like beer for everyone who loves sports and beer just like we do. A healthy beer can be that simple – from athletes for athletes.
A team of sales professionals, creative minds, marketing gurus, and beer brewing experts shaped the company the way it is today! In addition to yeast, hops, barley, and malt, as well as functional benefits such as proteins and vitamins, the list of ingredients includes passion, steadfastness, the right timing, and, of course, a pinch of luck. And at the end of the day, it's the people behind JoyBräu who bottle the "Joy moment" and make it an individual experience, a functional brew with benefits, for every consumer.
JoyBräu is the world's first functional beer brand. With our 100% natural, alcohol-free product range and patented brewing technology, we produce beers that support an active lifestyle with their functional and healthy ingredients, such as proteins and vitamins, without sacrificing typical beer taste. Functionality and good taste in our vegan protein drinks, make JoyBräu’s sports beers unique in the world. We are constantly researching new tasty and functional beers to add to our range. Let us surprise you with what is still to come.