CREATING A NEW CATEGORY IN FUNCTIONAL HEALTH NUTRITION 

Health-promoting ingredients meet joyful beer characteristics: JoyBräu is maximizing well-beering around the globe by leveraging patented technology to make functional nutrition delicious, natural, and joyful for modern health-conscious consumers. 

WORDWIDE UNIQUE

Globally unique products in the trend category of functional drinks



MAKE IT YOUR OWN

Product development & private label German beer



TWO PATENTS

Innovations based on patented technology



Quality management: 

Highest standards in production



OUR SUCCESS STORY

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cans sold until 2022

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growth 2020-2021

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international awards

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patents

OUR PRODUCTS

FOR YOUR WELL-BEERING
YOUR EXPIERIENCED PARTNER

6+ years of institutional research BERLIN INSTITUTE OF TECHNOLOGY

Collaboration of JoyBräu and leading experts in beverage technology from Berlin Institute of Technology (BIT).

Patented technology OWNING TWO PATENTS

JoyBräu indefinitely holds all licenses, patents and rights related to our unique functional product range!

Scalable production MOQ 500.000 PCS

Excellent partner brewery with scalability potential of 100k+ units per day. 


+ In-House R&D:  Experienced M.Sc. brew master from BIT as Head of R&D to create functional beers in record time

UNIQUE MARKET POTENTIAL

Top trends: non-alcoholic & functional

Independent market reasearch confirms: Health and functionality are THE trends in the beverage industry. JoyBräu combines these with one of the world's most loved beverages: Beer!

87% growth in 2020

Health & fitness products are booming across categories. Especially the trend towards alcohol-free products is advancing in the young generation: 1/3 of Europeans below 25 years of age live alcohol-free.

Naturally brewed

85+ million active consumers in Europe are increasingly making their purchasing decisions health-consciously, but without wanting to sacrifice enjoyment.

10% + annual growth rate until 2028 

Functional products are on the rise - as is non-alcoholic beer. A combination with massive growth potential for years to come.

GET IN TOUCH!

Our business development team would love to talk to you. Join our existing international network and become part of a whole new category in the functional food market!

AWARD-WINNING TASTE

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Awarded by the International Sommelier Association in Brussels, JoyBräu Protein Beer Light was lauded as one of the best tasting beers around the world

SUPERIOR TASTE AWARD 2020

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Against hundreds of regular beers, JoyBräu's Vitamin Beer stood out and has been awarded as prestigious GOLD for its crafty, hoppy flavor profile

MEININGERS CRAFT BEER AWARD GOLD 2020

Our customer
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At the "Oscars of the fitness industry" JoyBräu's concept has been praised as the most innovative fitness products of the year

FIBO INNOVATION & TREND AWARD 2018

Our customer
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The most important award in the German beverage industry. In 2021, we received the "Newcomer of the Year" award for our innovative products and successes.

ABOUT DRINKS
BEVERAGES AWARD
NEWCOMER OF THE YEAR 2021

Our customer


BREWED IN GERMANY

 Local sourcing whenever possible. Brewed and filled in a traditional family-owned German brewery with more than 150 years of experience, JoyBräu minimizes its ecological footprint across the entire value chain.

With highest grade ingredients and a worldwide unique, patented process, it is our goal to provide the best quality possible for the evolving needs of modern consumers.






GET IN TOUCH

Your personal brew – white label 

Your own white label on our delicious functional brew? Yes, that is absolutely possible! Based on JoyBräu’s unique technology and years of experience, we are the right partner to develop functional beers for your specific needs. You might wonder what the advantages of a white label with JoyBräu’s sport beer are. Almost unlimited possibilities in functionality and taste. Everything can be adapted to your specific needs! The category of functional beer is growing tremendously. Now is the time to capture the functional beer potential under your brand.

Co-branding with JoyBräu 

A co-branding between JoyBräu's functional sports beer and your brand? A win-win! Let's create something unique together and set new trends! The advantage? JoyBräu and your brand benefit from a cooperation in terms of maximizing the benefits and addressing a new target group. Our existing sport beers can be easily adapted to all needs. Interested in co-branding with JoyBräu's functional brews? Contact us today and together we can create more well-beering for everyone. 

Patents and technology of functional brew

All JoyBräu sports beers are based on a patented yeast that JoyBräu developed and patented in collaboration with the Technical University of Berlin in Germany. The yeast enables JoyBräu to brew exceptionally tasty non-alcoholic beers with functional health benefits. In addition, JoyBräu is based on unique brewing technology and distinctive recipes that are the intellectual property of JoyBräu GmbH. This is what makes our functional brews so unique and healthy. 

In-house R&D for sports beer with benefits

An internal research and development department for functional sports beer? That's right! Because research and development are our great passion! For this, we even have an in-house brewmaster at JoyBräu, who is very familiar with all areas around the topic of beer! Through constant development and a lot of tasting sessions internally, we want to add new features and flavors to our range of sports beers. Let’s toast for more well-beering and a healthier lifestyle with our non-alcoholic and innovative beers.